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Beni Rug | Beni Mrirt Rug

Regular price $434
Regular price $1,086 Sale price $434
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Handcrafted Just for You — Ships Express, Free of Charge

Delivery Time: 10 to 12 Weeks.

Each rug is woven knot by knot, then bathed and air-dried under the serene Moroccan skies.

Your patience will unveil exceptional craftsmanship.

Description

Beni Mrirt Rug – Custom Rugs – Luxurious Craftsmanship from Morocco’s Middle Atlas

Elevate your interior with a custom Beni Mrirt rug, handwoven by master Amazigh women artisans in the Middle Atlas Mountains of Morocco. Known for their refined texture and intricate weaves, these rugs are made-to-order using double-knot techniques that reflect generations of Berber tradition.

Crafted from 100% premium, natural sheep wool, Beni Mrirt rugs are denser, silkier, and more luxurious than other Moroccan styles. Designed for both comfort and statement, each piece merges timeless Berber geometry with contemporary elegance.

Key Features:

  • Silky, dense pile with a rich, luxurious underfoot feel

  • Neutral ivory tones with optional geometric or symbolic accents

  • Customized dimensions to suit your space perfectly

  • Naturally dyed and hand-finished for a lasting, organic charm

Unlike mass-produced carpets, every rug is a labor of love. Slight tonal shifts, subtle irregularities, and hand-done finishes reflect its artisanal origin, no two rugs are ever alike.

🧶 Made for Your Home, Woven by Hand
Whether you choose subtle minimalism or bold tribal expressions, each Beni Mrirt rug is crafted in close collaboration with our design team to mirror your aesthetic. Every knot tells a story, yours and the weaver’s.

🌿 Ethical, Authentic, and Sustainable
Handcrafted over several weeks, each rug sustains traditional livelihoods and supports more than 1,000 Amazigh women artisans. Ethical sourcing, natural materials, and sustainable methods ensure your rug honors the earth as much as your space.

📐 Ideal For:
✓ Luxe, contemporary, or boho-chic spaces
✓ Homes that value comfort, culture, and character
✓ Design lovers seeking heirloom-quality craftsmanship

Bring home a custom Beni Mrirt rug, where Moroccan heritage, mindful design, and exceptional quality meet.

Details

𝐊𝐞𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 – Beni Mrirt Rug

✋ 𝐌𝐚𝐝𝐞 𝐭𝐨 𝐎𝐫𝐝𝐞𝐫: Each rug is woven from scratch to match your preferred size, color palette, and design inspiration.

🧶 𝐔𝐥𝐭𝐫𝐚-𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐖𝐨𝐨𝐥: Sustainably sourced, hand-spun wool creates a dense, soft pile (approx. 3 cm) that’s both silky and durable.

🎨 𝐁𝐞𝐫𝐛𝐞𝐫-𝐈𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐌𝐨𝐭𝐢𝐟𝐬: Customize with ancestral Amazigh patterns or co-create your own unique piece.

📏 𝐅𝐮𝐥𝐥𝐲 𝐂𝐮𝐬𝐭𝐨𝐦 𝐒𝐢𝐳𝐢𝐧𝐠: From hallway runners to oversized statement rugs, made to fit your space precisely.

🧼 𝐄𝐜𝐨-𝐃𝐲𝐞𝐝 𝐂𝐨𝐥𝐨𝐫𝐬: Natural, chemical-free dyes yield warm, earthy tones that age beautifully.

🧵 𝐇𝐚𝐧𝐝𝐰𝐨𝐯𝐞𝐧 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Crafted over 10–12 weeks by highly skilled Berber women using time-honored techniques.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐓𝐢𝐦𝐞:
🗓️ Please allow approximately 10 to 12 weeks for your rug to be handwoven and prepared for shipping. Every rug is a one-of-a-kind creation, made with care.

𝐍𝐨𝐭𝐞:
Slight variations in dimensions and color (±5%) may occur; these natural nuances are the hallmark of authentic, handcrafted art.

Why choose AYOUR RUGS over others?

Authentic. Ethical. Built to Last.

When shopping for a Moroccan rug, it's easy to get lost in a sea of imitations, misleading listings, and overpriced decor. At Ayour Rugs, we cut through the noise to deliver authentic craftsmanship, premium natural materials, and fair pricing no shortcuts, no compromises.

1. Real Moroccan Rugs Not Mass-Market Fakes

The Problem:

Many rugs labeled “Moroccan” are mass-produced in factories across India, Turkey, or China. They mimic the look but lack the soul, the story, and the skill of true Moroccan pieces.

Our Promise:

Every Ayour Rug is 100% handmade in Morocco by Berber artisans using ancestral techniques. These aren’t just rugs they’re cultural heirlooms that carry generations of tradition.

2. Premium Wool Only – Healthier, Safer, Longer Lasting

The Problem:

Cheap rugs often use low-grade wool, sometimes from dead sheep, treated with toxic chemicals. These rugs may smell bad, shed heavily, and break down after one wash posing health risks for families and pets.

Our Solution:

We source only high-quality wool from living sheep, washed and carded by hand. Our rugs are:


and safe for babies and pets.


(3 cm pile).


, designed to last decades.

3. True Longevity vs. Disposable Decor

The Problem:

Mass-produced rugs fade, flatten, and fall apart quickly. One spill, and they’re ruined.

Our Solution:

Ayour Rugs are built to handle real life from kids and pets to daily wear. Our handwoven construction and dense wool mean your rug keeps its beauty and structure for years.

4. Fair Trade – Without the Crazy Markups

The Problem:

Many sellers charge 3–10x the production cost while paying artisans poorly. They profit off tradition without respecting it.

Our Solution:

We work directly with over 1,000 women artisans and ensure they are fairly paid. No middlemen. No inflated margins. You get the true value of a luxury, handmade rug while empowering Moroccan craftswomen.

5. Your Home Deserves More Than a Trend

With Ayour Rugs, you're not just buying a rug. You're:


centuries of Berber heritage.


a healthier, safer home for your family.


something truly handmade, not machine-made hype.

💬 The Final Word

We believe a Moroccan rug should be more than a pretty pattern. It should tell a story, elevate your space, and stand the test of time. That’s exactly what you get with Ayour Rugs.

Shipping & Returns

𝐒𝐡𝐢𝐩𝐩𝐢𝐧𝐠:

DHL Express Delivery:

Delivery Time: Typically 6 business days. We ensure the careful handling and safe delivery of our furniture, fragile, and bulky items.

Aramex Delivery:

Delivery Time: Typically 12 business days.

We choose the best delivery option based on your country and our experience with these services. Rest assured, whichever option is selected, we ensure a smooth and reliable delivery process with no issues.

𝐑𝐞𝐭𝐮𝐫𝐧𝐬:
Returns are accepted for this product. All returns must be postmarked within fourteen (14) days of the delivery date. For more details on our return policy, click here.

Care Guide

𝐁𝐚𝐬𝐢𝐜 𝐜𝐚𝐫𝐞:
Natural raw wool may contain small fibers during weaving. Over time, these threads/fibers will come to the surface. Don't panic - fiber loss is normal with new wool rugs and will fade over time. For long-lasting care, use a vacuum cleaner.

𝐒𝐭𝐚𝐢𝐧 𝐓𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭:
If the stain was caused by a liquid, you need to act quickly to prevent it from drying - use paper towels to absorb and then shampoo to clean. When in doubt, professional dry cleaning will always be your best choice.

HELP OR CUSTOM REQUEST ➞